Wines of Portugal - Spotlight on Quevedo

I'm still catching up with posts from WBC09. But this one is long over due.

On Saturday evening at the WBC09 there was a tasting of the Wines of Portugal sponsored by Vini Portugal. Prior to the event I met Oscar Quevedo and Nadia Adria on the bus, and I was eager to sample the Quevedo wines and learn more about their winery. Oscar and his accomplice Nadia perfectly reflect the young, hip, new generation that Quevedo seeks to reach as they position Port as an accessible every day wine.

Although the Quevedo winery was founded in 1991, Oscars Quevedo’s ancestors have worked in the Duoro river valley in Portugal and produced red wines and Port from port grapes of Touriga Nacional, Touriga Franca, Tinta Roriz, Tinto Cão, and Tinta Barroca for several generations.

Both sides of Oscar's family (His father and his mothers side Guilhar-Morias) have been in the port business for over 130 years. So you might expect that Oscar's career path was pre-ordained to join the family business. But Oscar followed his own interests and decided to study finance and economics. After he received his degree, he worked as an investment banker in Spain and Geneva. It is only recently that the lure of family tradition won out, and Oscar joined Quevedo as their Marketing Ambassador and Export manager.

Oscar travels the U.S. and Europe promoting their brand with seminars and tastings to show the range of the wines. Part of his mission is to introduce new audiences to the wonders of port, and change the perception of Port as something only enjoyed after meals with dessert and a cigar.

One of the challenges of Port is that you sometimes have to wait 30 years to really appreciate it. So Oscar suggests Quevedo Porto Rose, as a great wine to drink in cocktails with a spritz of soda water or twist of lemon, and a nice introduction to Port without the wait.

Surprisingly, it in the U.S. that Oscar has found some of the most knowledgeable Port enthusiasts. Michael Wangbickler is one example of such an enthusiast, and his blog The Tawny Times can be found here.

Oscar views bloggers as well as traditional media as the key to spreading his message and uses many tools of social media including twitter to increase the brands reach. Quevedo's comprehensive web site is a great place to learn more about their history and wines and it includes short videos of the current harvest and wine making process. You can also follow Quevedo on twitter at @Quevedo and Oscar at @oscarswine. But the perfect place to start might just be with a glass of Quevedo Special Reserve Tawny Port. Afterwards, let Oscar know what you think!

PART III -Gen-Yine Road Trip

Note: While the Gen-Yine Road Trip is a parody, it is based entirely on real events of Project Yine, I mean really, who could make this stuff up?

After 18 hours on the road our girls arrive at Ashley’s Uncle Terry’s house

S: OMG! Like who lives here Hugh Hefner? What a bachelor pad.

Uncle Terry: Come in Girls, have a cigar, your gonna fly high, your never gonna die, your gonna make it if you try.

A: Uncle Terry!!

S: Um what is he saying? Sounds like he’s quoting song lyrics or something.

A: He is, but don’t worry you’ll get use to it.

UT: Sit down have something to eat… Oh did I tell you the name of the game? It’s called riding the Gravy train….

Uncle Terry sets out an amazing array of food and drink and cigars and they all feast. While they dine Uncle Terry plays a steady stream songs about the lovesick and lonely and 70’s rock ballads.

UT: So Sharayray are you in the market for any surgery?

S: Uhh No.

UT: Well some day you will be. Here take my card. You know we are just dust in the wind. Just a drop of water in an endless sea…but if you ever need gastric bypass give me a call. How do you think my little Niece here can eat so damn much!

S: OMG! ASHLEY!

A: He’s just kidding. Come on Shana, let’s go out to eat, I’m still hungry.

UT: See you later girls. Remember maybe a great magnet pulls all souls towards truth or maybe it is life itself that feeds wisdom to its youth.

Uncle Terry lights up a cigar and plays k.d.Lang ‘Constant Craving’ and stares out into the night sky.

***

The next day our heroines leave Arizona for their final destination-California. This time Shana drives while Ashley takes a little snooze.

A: —Hey I swear I just saw an enormous hot link drive by.

S: What are you talking about?

A: A great big sausage, like a huge hot dog.

S: I didn’t see anything. I think you meat eaters are all crazy.

A: So where are we? I’m hungry.

S: You just ate 30 minutes ago!

A: Well I could go for some bacon burgers and side of fried clams.

S: Eeesh.. Ash, are you sure your Uncle didn’t alter your stomach?

A: No way. I’m just hungry a lot. Hey look up ahead it’s the border!

S: I see it! The border of California! Oh I can feel it! Oh yes! So close…Yes, Yes, Yes, here it comes—AIYYYAAAA (sound of a breaking glass)

Just seconds after crossing into California a 30 foot long all beef wiener comes crashing through the back windshield and wedges into the dashboard.

S: OMG! OMG!

A: Holy Bacon Bits!

Yes friends, the worst has happened… Our heroines have been rear ended by the Oscar Meyer Wienermobile in broad daylight. Luckily no one is seriously injured but Ashley’s car and the Wienermobile are in bad shape. As Ashley deals with the police and tow truck, Shana decides to interview the Wienermobile driver.

S: So, like, what do you like to drink when—

Wienermobile Driver: Drink? Who said I was drinking? I never ever ever drink and drive the Wiener! NEVER! Nooo. That would be so wrong!

S: Chill out dude, I just meant what do you like to drink when your not driving the wiener….um that sounded weird…I mean what do you drink when you’re off wiener duty, oh nevermind...Dude you should get another job. Seriously!

A&S get a lift to the closest town and rent a car for the remainder of their journey to Healdsburg. As they drive the last few hours of their trip they talk about all that they have learned with the Gen Y-ine Project and survey.

S: Well, there was not much wine drinking going on outside of Austin and our buddies from Another Wine Blog-- Amy and Joe.

A: Yeah it seems like most everyone under 29 drinks beer.

S: And it seems that the beer they do buy is mostly local stuff.

A: Yeah home crafted and home brewed --local favorites rule! Well, right after Budweiser they rule.

S: And the few Gen Y-iners we found that did drink wine said it was because someone told them about it.

A: Yup, word-of-mouth seems to be the major influencer.

S: And Social Media, while everyone was on it, and uses it, and swears by it, does not seem to be driving a lot of actual sales for wine or beer.

A: Yeah seems to be the case.

S: So Ashley

A: Yes, Ray Ray?

S: I think I knew all this already, before we even started this whole trip! I don’t think I really uncovered anything new about Gen Yine and in the process I suffered unbearable heat, horrible food, witnessed the consumption of untold amounts of bacon and other hideous meat products by you and everyone else, had the worst nightmare of my entire life, and then to top it all off-- got road reamed by the freaking Weiner Mobile!!!

A: So?

S: So I’m thinking where should we go on our next Project Y-ine road trip!!!

Cue music- Waterloo by ABBA as the sun sets slowly over the pacific and our heroines blaze into the night.

Waterloo - I was defeated, you won the war Waterloo - promise to love you forever more Waterloo - couldn’t escape if I wanted to Waterloo - knowing my fate is to be with you Waterloo - finally facing my waterloo

PART II - Gen-Yine Road Trip

Excerpt From the Secret Diary of Sharayray aka Shana (Project-Yine co-director and wine blogger)

Dear Diary:

DAY 3 Louisiana to Texas--

I am beginning to worry about the success of Project-Yine. Ashley is coping well and seems not to be bothered by the heat or the lack of wine. But it’s only been BEER BEER BEER since I got here. So far the only Gen-Yine folks that have turned out to meet us are guys in their 40’s that live with their mothers!

I am getting weak from the lack of mental stimulation and the complete lack of anything that is edible. We have seen nothing but Waffle Houses and Huddle Houses and Budweiser for days now. When I say I’m a vegan and don’t eat meat I’m told to order the Hush Puppies. Helllooo! This thing they call Hush Puppies is just Fried Bread!

Maybe I should have thought this out more before embarking on a cross county trip with someone I barely know. And I swear if I have to tell one more person how to say my name I’m going to shoot someone! It’s Shana…rhymes with banana. Not Shana rhymes with--well pronounced like that it rhymes with nothing.

DAY 4 -AUSTIN

Finally a speck of hope on an otherwise bleak landscape. AUSTIN I LOVE YOU! OMG! On the 8^th day God created Austin. I can eat again. I think I might just move into the Whole Foods here. It is an oasis of hope in Texas. I never want to leave. I’m afraid of what might await us on that long desolate stretch of 1-10 called West Texas….

DAY-5 Wenchie says we should just make a mad run for it and drive all the way to Phoenix in ONE DAY!! OMG it’s going to be grueling, but the sooner we get out of this state the better. Talk to you later diary….

Later just past El Paso in West Texas we find our heroines still driving--

A: We are not far from the border now Shana, why don’t you just go ahead and take a nap. I’ll wake you when we get there.

S: Okay. I sure could use some rest.

Hours later Shana wakes up to find herself in a huge fluorescent lit room with hundreds of Gen-Yiners seated in front of computers starting straight ahead to a stage with a big screen flashing pictures and words.

S: Wenchie where are we?

A: Um well, I have something to tell you.

S: What is this place a tech support center?

A: No Sharayray it’s the Blogger Deprogramming Center. And I’m not exactly who you think I am…

Yes, our beloved Shana aka Sharayray had been tricked into thinking she was part of a study for Project-Yine, but now finds herself miles below Yucca Mountain at the Robert Parker Blogger Deprogramming Center for Wayward Wine Bloggers.

Shana sees a giant picture of Robert Parker lit by spotlights surrounded by posters of 98 point shelf talkers while on the screen the following words flash by:

THOU SHALT NOT BLOG

WINE BLOGGERS ARE INHERENTLY EVIL

I AM NOT A WINE WRITER

I AM A LOWLY BIT OF FLOTSAM IN THE WINE UNIVERSE

All the Gen-Yines repeat what they see in a monotone drone. Shana now notices they are all chained to their chairs as well. Their voices boom inside the cavernous room--

“THOU SHALT NOT BLOG”

“I AM A LOWLY BIT OF FLOTSAM IN THE WINE UNIVERSE”

Shana screams—

S: Noooo No! OMG!!

Shana tries to run, but Ashley grabs her arm and starts to shake her.

A: Shana! Shana! Sharayray! Wake up!

S: Oh hey, ummm …Where am I? Who are you?

A: It’s me Ashley. We’re in Arizona! I think you were having a bad dream.

S: OMG! You don’t know the half of it!

To be continued…

Top Ten at Book Passage Travel Conference

Book Passage Travel Writers and Photographers Conference –2009

I’ve always wanted to go to the Book Passage Travel Writers and Photographers Conference. This year I finally had the chance to attend and I was not disappointed. The faculty line up of Writers, Photographers and Agents was first rate. There was so much packed into four days it’s impossible to cover it all in one post. Instead I’ll give you my Top Ten Favorites—the people & moments that were most memorable. If you want a more in depth account of the conference check out the posts by Trish Miller on her site at Travel Writers Exchange.

TOP TEN FAVORITE THINGS

1. The Attendees- Meeting so many interesting fellow attendees and making plans to see each other again.

2. Accessibility to Faculty and Special Guests. --The opportunity to meet and talk with so many talented people in one place cannot be understated. Accessibility is the true value of the conference.

3. Marci Tiesel’s Photography—I viewed her portfolio on Thursday night and bought one of her Italy photos on the spot. I was sitting next to her on Sunday when she won one of the photography awards. Way to go Marci!

4. The Staff of Book Passage- These folks are a delight. Elaine & Kathryn Petrocelli and the entire staff were warm and gracious the entire four days. They really went out of their way to make sure everyone felt welcome and taken care of.

5. The Audacity of Karaoke –The Saturday Night Karaoke tradition is legendary and nothing can prepare you for the sight of leaders in the Travel and Photography world rocking out to Born to be Wild and Y.M.C.A.

6. The Editor King—Larry Habegger had the wherewithal to notice and then correct the spelling on a tweet I was writing in the middle of a dark and noisy event room full of karaoke singers. The man is a great writer and editor with amazing powers of concentration!

7. Jim Benning's Digital Media Class – Great content and interesting participants made for three days of fun and inspiration. Jim’s class gave us the tools and hands on experience to go out and make some digital content of our own. Look out World Hum here we come.

8. Spud Hilton’s Face When Pitched a ‘Staycation’ – On the last day of the conference I was standing next to Spud Hilton and talking to Larry Habegger when a woman came rushing up to Spud. She was from a start up called The Little Passports and she got wind of the travel conference off twitter, and being a good little promoter she came storming down to the conference to pitch Spud Hilton in person with her press kit, err, suitcase.

So she starts to pitch Spud telling him all about what the product entails and then she says Little Passports is perfect thing for your readers to use with their children on staycation. And Spud, who up to that point was listening with his best open happy eyebrows-up demeanor, suddenly dropped his face into a big deal-breaker frown. And he looked at me like it was somehow my fault that the lady had just said the holy grail of fail words- staycation. She stopped and said “What? What did I say?” And Spud says, “Oh I’m sorry I’m not trying to take away from the validity of your product in any way, but you just said staycation.” And she says, “Oh I know, I saw that on twitter!”

It was my tweet she saw. This is what it said : Send @SpudHilton all your "staycation" queries. Just Kidding! DON'T DO IT!! #BPTravel

And I said, “Did you read the whole thing?” And she said “Oh yeah.” And I said, “Did you read the part that said it --DON’T DO IT--?” And she said “Oh yes, I read that too.” So it just goes to illustrate Spuds point that no matter what you tell people they just cannot find it in them selves to follow directions.

I wish Little Passports all the best, and hope it is a huge success. I just don’t want to sit next that lady in the exit row after she tells the flight attendant she read and will follow all directions in case of an emergency....I’m just sayin’. But you have to admire her moxie. Not only did she seize an opportunity off twitter, she was also breastfeeding a baby the whole time she was pitching. It was amazing.

9. Don George's emotional reading of the prize-winning essay by Erin Byrne. I thought we were all going to end up on the floor weeping.

And My Favorite Moment of all----

10. Georgia Hesse, on the last day of the conference before the closing ceremonies, telling her story of an unscheduled layover on Easter Island. Georgia needs her own HBO comedy special. She has the most perfect deadpan delivery and comic timing of anyone I have ever met. I laughed so hard I hurt myself. I want to be Georgia when I grow up.

Scenes from a Gen-Yine Road Trip

Shana and Ashley’s Most Excellent Adventure--

(A genuine parody)

Part 1 --Tampa to NOLA

S: Umm why are there no road signs anywhere?

A: I guess they haven’t had a chance to replace them yet since Katrina.

S: Okay, but it seems like we've been driving in circles for the last two hours. Are we lost?

A: No! We’re not lost. It’s just hard to navigate by landmarks when you are in a swamp. But wait what’s that? I think that’s the place we’re looking for!

Our heroines pull up in front of a dilapidated shack with the words “Gator Bait Bar” spray-painted across a board nailed to the tin roof. Inside a heavy pall of smoke hangs over the bar. Three seedy men that look like extras from the set Deliverance sit at a back table playing cards. The bartender is watching bass fishing on a TV above the bar.

S: OMG! There’s like smoking allowed in the bars here! I guess I’m not in California anymore.

A: Hey Everyone. We’re here for the Gen–Yine survey.

All the men turn to stare at Shana and Ashley

Bartender: I gots’ Genwine Miller Draft right here on the tap.

S: No not genuine–Gen-Wine!

Bartender: Gurl, that’s what ah said. What’s wrong wit yar hearing?

S: Um I mean generation Yine. We're looking for young people in NOLA to talk about their wine buying habits and take our survey.

Man #1 at table: They gots’ buyin habits all rat but it ain’t fo wine. My dang kid spends most his check on Benadryl and Robotusion! Then he cooks it up in the Geerage. He blew the door clear off last week.

Bartender: Girly, this here the swamplands of Nawlawins. Y’all wants wine go see that Dirty South boy up in 'lanta. I saw him on the Teevee and he gots him some powerful wine affliction or sumptin.

One of the men playing cards comes up next to Ashley—

Man #2: Dat sho is a purtty butterfly ya gots round yo neck dare. I’d like to put mah net round it. Har har har…

A: Umm Sahrayray .. Shana! Lets get outta here!

Man #3: Wait! Anit's ya gonna ask us some mo questions?

Bartender: Hay, I know who laks questions. Bo..go get the Gimp!

S: Ashleeyyyy!

Cue sound of dueling banjoes as our heroines tear off in a cloud of dust.

Well kids, lets hope things improve in Texas! Stay tuned.

But for the Real Deal on the Project Y-ine experiment and survey please go here and here and here to read all about it and follow along.

Travel In A Bottle

After WBC09 I started thinking about the wine blogosphere and where I fit in on the scale of things. I’m not really a nuts and bolts wine blogger reporting on what I find ‘on the nose and in the mouth’. There are plenty of folks who do that on a regular basis and way better than I can. I know it’s a crucial aspect of conveying the expression of a wine to readers through a common language. But I find it almost too clinical, as if I’m reading chart notes written by a doctor—Patient Male 32, presented with shallow breathing and dilated pupils. Placed patient on IV drip of 75% Cabernet Sauvignon and 25% Cab Franc-Petite Verdot with infusion of black cherries and hints of smoky mushrooms. Vitals improved. Recommend two year rest in French Oak barrels.

For me, a post consisting of only facts and figures is a boring read. I enjoy reading blogs that give me something beyond the basics and hopefully some insight to the personality of the blogger. I relate more to a story about the wine. After all, what goes on in your palate may not happen on mine. So while I appreciate the efforts of others to describe and rate wines, it's something I do very little of.

My approach to writing about wine is similar to writing about travel. I try to illuminate the small details or moments that are often overlooked and instead of writing lists of restaurants, hotels and must-see sights, I try to capture the character of a place or culture through a narrative that is entertaining yet still informative. I think there is room out there for both type of approaches.

Wine to me is an experience of a time and place. It's travel in a bottle, an adventure without leaving home. Your trip begins with the label, and right from the very first glass you are on a journey; each sip represents the land and the people who made it.

Nothing triggers travel memories stronger for me than a glass of wine from a region I have visited. From Cava in Barcelona, to Sangiovese in Tuscany, wines are like vacation snapshots I store in my palate album. And for regions I have not traveled to, such as Chile, I consider the wine as pre-trip research.

So instead of asking “What do you want to drink tonight? I ask “Where do you want to go tonight?" Perhaps you will go to Spain, Italy, France, or Chile. Or maybe you will stay closer to home. One of my favorite destinations is right in my backyard—the Russian River Valley

I want to read about your journey. So pack light and let me know where the next bottle you open takes you. And don’t forget to send me a postcard.

The Secret Sherry Society

I’m always a sucker for a slick bit of creative design and The Secret Sherry Society caught my attention right away. The Sponsors room at WBC09 was full of handsome marketing materials, but their elegant black and white invitations and colorful stacks of coasters were a standout.

The campaign seeks to bring awareness of the category of Sherry to a new and younger audience. The lead piece, a private invitation, was designed with a black ribbon and “sealed” with the stamp of the Secret Sherry Society. A custom thumb drive was attached to the ribbon.

The envelope contained an invitation to join the secret society. Playing on the fact that Sherry is an oft time over looked wine, the campaign promises members an inside track to “wines best kept secret”. Pretty clever if nobody knows about Sherry than maybe build on that fact to create an aura of exclusiveness –the secret society. The invitation mentions special events for members and hints at “black arts”.

The thumb drive contains a brief introduction to the Secret Society where all members are encouraged to have aliases and wear disguises. That’s it on the thumb drive. From there you are directed to the web site. It seemed a bit of a let down since the premise was so promising but there was nothing more to interact with on the drive so off I went to the web site.

The web site opens up with the standard age verification and then “blindfolds you” before you proceed. The whole thing has a very Baby Did A Bad Bad thing feel to it and looks a bit like the set from Eyes Wide Shut. Heck, who knew Sherry was so kinky?

There are rooms to explore each highlighting an aspect of sherry such as history, growing regions, and varietals. Yes, Margaret, there are different kinds of Sherry out there. Who Knew?

In the founders portrait gallery you can click on the paintings and get a quick synopsis of the different styles of Sherry. Like Moscatel, Oloroso and Fino. There is also an extensive list of cocktail recipes that look worth trying.

The final room takes you to the guest book for sign up and since the whole society is Secret you are prompted to take an alias and then upload a photo and obscure your true identity with various props like a diving bell or a eye patch. Pretty cute and fun to play with.

I have not had sherry since my mom made Coq Au Vin and I use to sneak a few sips . So I tried the Tio Pepe Palomino Fino (15% alcohol) by Gonzalez Byass of Spain. It was light and dry and much more balanced than I expected it to be. This was not my Mothers' Sherry for sure. I could see pairing this with crabcakes or a cucumber salad.

I think Sherry deserves a second look on my part and I'm interested to try the other styles and blog about it in future posts. In the meantime I’ve joined the society and anxious to see where it all goes. I would like to recommend that the Wine Blogging Wednesday group devote a month to blogging about Sherry if they haven’t already. I think it would be interesting to get the impressions of the bloggers on Sherry like we did with the Sake assignment.